I’m Matthew, a content strategist, creator, and product builder. From 106M+ Snapchat views to an app of my own, I connect ideas with their audience.
CURRENTLY BUILDINGMentioned Today iOS · Coming soon01 SELECTED WORK
From the first idea to the final detail.
Products, platforms, and work that moves.
mentioned.See what’s
getting attention.
A clearer view of market attention. An app that brings stock and crypto news mentions, watchlists, and coverage timelines into one focused experience.
INDEPENDENT THINKING.My home for software, practical AI experiments, and creative work. Building things, testing ideas, and sharing what I learn along the way.
From university storytelling to paid media and millions of content views. Creative work with a strategy behind it—and results to show for it.
02 A LITTLE ABOUT ME
OSHAWA, ONTARIO ↗I’m interested in the whole picture: the story, the audience, the experience, and what happens after someone clicks.
That’s taken me from managing Google Ads accounts and growing social audiences to creating content at Ontario Tech University—and building my own products through Stromatic Labs.
These days, I’m bringing Mentioned Today to iOS, sharing hands-on AI experiments, and studying how creators shape communication in Ontario Tech’s master’s program.
03 EXPERIENCE
Project Assistant · Previously Social Media Assistant
Content strategy, event coverage, and program storytelling. Work that helped drive 242% growth in impressions and a 238% increase in Instagram non-follower reach.
Chief Executive Officer
Creative production and digital growth for brands and creators, alongside a content practice reaching 106M+ views on Snapchat.
HR Communications Student
Internal communications, promotional and training videos, and support for an intranet migration.
Associate Campaign Manager · Digital Marketing Coordinator
Managed 15+ Google Ads accounts with an average 13% click-through rate, alongside SEO, creative assets, and client strategy.
Social Media Manager
Built a more consistent social presence: posting frequency up 233% and followers up 76% within three months.
04 FROM THE CHANNEL
The tools I’m testing. The things I’m building.
The process, with all the useful bits left in.
05 LET’S MAKE SOMETHING MATTER
A project, an opportunity, or an interesting idea?
I’d love to hear what you’re thinking.
